Authority
Scammers often pretend to be from trusted sources (like your bank, office, Government) to make their requests seem more credible, tricking you into sharing sensitive information
Urgency
Scammers create pressure by saying things like, “Your account will be locked in 24 hours!” to get you to act quickly without thinking.
Social Proof
Scammers use the idea of “everyone else is doing it” to get you to follow the crowd, saying things like “Thousands have signed up to get free prizes!” to make you feel left out if you do not act fast.
Scarcity
Using the fear of missing out, scammers might claim “Only 2 items left at this price!” to rush your decision without fully checking the offer.
Likeability
Scammers may pretend to share your interests (like your favorite sports team or interest) to build trust before asking for personal information or help.
Fear
Scammers use threats, like saying, “Pay now or the police will come to your house!” to frighten you into making quick, unthoughtful decisions.